The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
U.S. Bicentennial

The official symbol designed to mark the countrywide celebration of the nation's 200th birthday in 1976 identified thousands of events, souvenir products, proclamations, and even the Viking Mars lander (the last image in this sequence). The red, white, and blue ribbon forms a traditional five-pointed star that evokes the spirit and culture of the United States without reverting to clichéd images.