The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
National Geographic

In recent years the National Geographic Society has developed a wide range of products and licensed merchandise much beyond the famous magazine. To establish a cohesive branding policy, our firm created a mark based on the magazine’s iconic gold border, along with a series of updated identity elements that seamlessly build upon the considerable equity already established. Web-based guidelines allow filmmakers, designers, and other suppliers worldwide to download artwork and photography directly from the site.