The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Public Broadcasting Service

The PBS (Public Broadcasting Service) mark was developed to overcome a serious problem with the prior identity, which focused solely on the initials. In the new identity, a stylized profile of the human face repeats three times, playfully putting the “public” in public television.