The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Smithsonian Institution

In recent decades the Smithsonian Institution has grown enormously, adding new museums, research organizations, and educational units. These entities generated a host of different symbols and logos, which led to confusion regarding the range and depth of the Smithsonian mission and activities. To address this problem, an extensive new graphic identity system was developed. Significantly, it adds the Smithsonian name and identity to the names of its museums and other units, all of which use the same sun symbol. The symbol is now widely seen around Washington.