Sagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv. He has designed over 60 identity programs, including those for the US Open Tennis Championships, Conservation International, Harvard University Press, Discovery+, L.A. Reid’s Hitco Entertainment, and the U.S. Olympic & Paralympic Museum.
A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.
Sagi joined the firm in 2003 after graduating from The Cooper Union School of Art. He is coauthor of Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar (Print Publishers, 2011) and Identity: Chermayeff & Geismar & Haviv (Standards Manual, May, 2018). He teaches Visual Identity Design at the School of Visual Arts in New York City.
To ensure the highest level of design, we keep our studio independent and focused, working collaboratively from our New York office for our clients around the world. At Chermayeff & Geismar & Haviv, every project is met with the creative vision and strategic thinking of all the firm’s principals — as well as the diverse abilities, talents, and backgrounds of our entire team.
Chermayeff & Geismar & Haviv is the brand design firm behind many of the world’s most recognizable trademarks. Since 1957, the firm has pioneered the modern movement of idea-driven graphic design across every discipline, specializing in brand identities, exhibitions, print and motion graphics, and art in architecture.
The firm has a global reach, with projects in Europe, Asia, Latin America, and the Middle East as well as throughout the United States. It is led by its founding partner, designer Tom Geismar, partner and designer Sagi Haviv, and principal designers Mackey Saturday and Melanie McElduff.
Chermayeff & Geismar & Haviv is known for a collaborative, problem-solving approach to design, with personal involvement by all principals in every project and continuous attention to the details and nuances of projects as they evolve.
